Hype
Backstory
Hype seems to happen all year round but never more than at Christ-mess when all the sales are on, particularly the mad Boxing day sales when it is promoted that consumers WILL spend $1.5 billion in one day! (whether they like it or not). It is truly deluded madness especially when we complain all year about not having enough money to feed the poor. Imagine if consumers could be hyped-up to NOT spend even on that one day and instead donate to charity? We could probably wipe out hunger overnight!
Lyrics
They supply the image To which we aspire And when we reach it Still have to climb higher. No longer conscious... we Do as we're told Over the top and Out of control. Hype! Hype!! Pick the people when they're ripe Hype! Hype!! Build it up to the stereotype Hype! Hype!! Pick the people when they're ripe Hype! Hype!! Build it up to the stereotype. If there's a profit And a frenzy to feed Doesn't seem to matter much What the people need. It's just another instinct Abused since you were a child Stimulate the ego Watch them all go wild. Hype! Hype!! Pick the people when they're ripe Hype! Hype!! Build it up to the stereotype Hype! Hype!! Pick the people when they're ripe Hype! Hype!! Build it up to the stereotype. (Build it up!!!) Hype! Hype!! Pick the people when they're ripe Hype! Hype!! Build it up to the stereotype Hype! Hype!! Pick the people when they're ripe Hype! Hype!! Build it up to the stereotype.
Words and music by Jay Moxham © Copyright 1980
Arranged and produced by Jay Moxham © & ℗ Copyright & Publishing 2026